Communication Strategy 2025-28

The communication team are committed to making this strategy a success by keeping the user at the forefront of all they do and say.

Throughout the lifecycle of the strategy, we commit to:

• customer satisfaction surveys in 2026 and 2028
• monitoring analytics via GA4 (Google Analytics) for the website and intranet to design new and revise existing content
• reviewing and implementing feedback obtained online from website users
• carrying out surveys/temperature checks with stakeholders and internal staff
• identifying cost and time efficiencies
• providing regular updates to the senior management team and seeking approval where necessary

Using the measures above effectively will enable us to achieve a successful implementation of this strategy.

Success to us will look like:

• an improved user journey from the outset
• continuing to have a leading example of an accessible external website which is a manageable and adequate size
• implementation of a new digital retention and review policy for the website and intranet
• improved collaborative working relationships with stakeholders
• a visible improvement to the AiB brand and identity
• an accessible publication suite of documents and guidance
• an AiB writing style and content guide
• clear communication channels
• our stakeholders and users being satisfied with how we communicate with them