Communication Strategy 2025-28

Three year strategy setting out how we will communicate effectively with all who use our services


Objective

Everyone who is facing financial difficulty or is potentially insolvent in Scotland should be able to find the information they need with ease. They should find it presented in a clear and concise manner in a way that makes it easy to understand.

Although we do not provide financial or debt advice, we are responsible for ensuring the information available on our website and related content on mygov.scot is accurate, helpful and meets the needs of those who require it. We are also responsible for ensuring those who give advice are able to access the tools, guidance and resources on statutory debt solutions they need to deliver their role and services.

This strategy aims to make improvements, promote awareness and allows the agency to begin a new communication journey.

A communication journey which:

  • puts the end user at the heart of everything we do
  • allows our stakeholders to play a fundamental role
  • values input and knowledge from subject matter experts
  • supports our staff to evolve and enhance their skillsets
  • adopts an accessible, digital first approach
  • ultimately aims to improve the overall experience for those considering or entering into one of the statutory debt solutions
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